"Uptown District" San Diego, California
Client: City of San Diego

Uptown District with Balboa Park and Downtown San Diego in
Background
Uptown District is a pedestrian-oriented mixed-use retail center and
residential development on the 14-acre site of the old Sears store in San Diego's
Hillcrest neighborhood. Construction of the $70 million project followed a complex
planning process with extensive community involvement. The project has
attracted national attention as a model for redeveloping low-density, obsolete commercial
sites for new housing and community uses Its significance lies in its success in repairing
an older city fabric that was damaged by 1950's commercial "strip" development,
restoring density, physical connections, economic and social vitality to an urban
neighborhood.
The urban design concept for "Uptown District" emphasized transforming the
site into a pedestrian environment closely linked to the adjacent blocks of the Hillcrest
business district and residential neighborhood. University Avenue, a major thoroughfare
lined by neighborhood shops and services, was damaged by the older Sears shopping center
on the site. Typical of commercial centers of the period, the Sears center was isolated
from the adjacent neighborhood by a sea of parked cars, robbing University Avenue of its
pedestrian activity.
Elements
The project comprises a neighborhood retail center with a major supermarket and small
shops, a public community center for the Hillcrest neighborhood, a section of live-work
lofts and 313 dwelling units, many located above retail shops. The project forms a strong
edge on University Avenue, a major transit street, by placing new retail buildings at the
sidewalk to provide active street frontages. Parking is located below the market, and in a
"parking court" behind the street-fronting buildings. Along University Avenue,
courtyard openings allow views into the heart of the shopping district, visually linking
it to the activity of the thoroughfare.

Retail shops with upper level dwellings (left). Joyce Beers Uptown
Community Center (right)

Vermont Street extended into site from University Avenue.
Residential Component
A series of enclosed public courtyards and gardens provide a strong internal focus for
the residential portion of the site. An existing adjacent street, Vermont Street, was
extended into the site to provide a link with the existing city grid. The residential
units are a mix of townhouses and apartments in two to four story buildings with
balconies, gardens and access to outdoor courtyards. The residential density is
approximately 45 dwellings per acre (313 units, 7 acres). Residential parking is located
under the dwellings, taking advantage of a grade change on the site.

Residential courtyard
Project Team
Gerald Gast, Principal-in-charge.
Williarns-Kuebelbeck Associates Inc., Economic Consultants. Urban Systems Associates,
Transportation Consultants.
City of San Diego: Yvonne Larsen, Planning Commissioner and Chairperson of the Citizens
Advisory Committee. Michael Stepner, Acting Planning Director. John Wilhoit, Project
Manager. Paul Curcio, City Urban Design Director and Assistant Planning Director.

Richmond Street Townhouses